54% of older indie games charge Turkey the full US price

Of 4,777 paid indie games launched on Steam from January 2020 to September 2022, 54% charge players in Turkey the full US dollar price today. In Argentina it is 53%. Most new releases charge about a third less there.

If your game has been out for a few years, your regional prices are probably the ones you accepted on launch day. Here is how Steam’s regional pricing works once a game is out, what games like yours charge now, and which fixes are free.

Steam suggests prices. It never changes yours.

Steam sells in 37 currencies and 4 dollar-priced region groups. When you enter a US price, the pricing tool suggests a price for each of them. You can accept the suggestions or type your own.

Valve has moved those suggestions three times since 2020:

Date	What changed
October 25, 2022	New suggested prices for nearly every currency, most of them higher
November 20, 2023	Turkey and Argentina moved to US dollars, inside two new region groups covering 27 countries and territories
March 27, 2026	New conversion data, and three conversion methods to choose from

None of those touched a live price. Valve’s 2026 announcement says so directly: prices don’t change unless you submit new ones. It also says following or ignoring the suggestions has no effect on store visibility.

So a game priced in 2021 still sells at 2021’s idea of a fair price in Brazil, unless somebody went back in.

More than half charge Turkey and Argentina the US price

When Turkey and Argentina moved to dollars, Valve created two region groups, one for Latin America and one for the Middle East and North Africa. It suggested a reduced dollar price in both. Its support page also said what would happen to a game whose developer set nothing: it would default to the regular US price.

Three years later, that default is still what most older games charge. Of 4,777 games with a US base price of $1.99 or more, 2,563 (54%) charge exactly the US price in Turkey. In Argentina, 2,554 of 4,781 (53%) do.

1. Launched 2020 to Sept 2022 (4,777)53.7%
2. Of those, self-published (3,287)60.4%
3. Of those, with a publisher (1,490)38.9%
4. Released 2023 to Jan 2026 (2,187)15.3%
5. Released since mid-April 2026 (2,429)4.7%

Paid games under Steam's Indie tag with a US base price of $1.99 or more. The 2020 to 2022 games drew 10+ Steam-purchase reviews in year one; the later groups are random samples. Turkey's price is the price for Steam's whole Middle East and North Africa dollar region. Base prices read October 6, 2026.

Source: Strike Two analysis of Steam store data

Take a $9.99 game. Among games released since April, the most common price in both regions is $6.29. Among the older $9.99 games, 59% charge $9.99.

This is not a choice most of these developers made. Steam’s two older dollar regions, for the CIS and South Asia, existed when these games launched. There, under 2% of the same games charge the US price, and the median game charges 64% and 56% of it.

Self-published games sit on the default more often: 60% in Turkey, against 39% for games credited to a publisher of other developers’ games.

Nearly half still carry prices from before October 2022

The dollar regions are the obvious case. The same thing happened quietly in every other currency.

We can read Steam’s suggestions off the store, because most games accept them. For a $9.99 game, the most common UK price among our older games is £7.19. Among games released from 2023 through January 2026 it is £8.50. Among games released since April it is £9.09.

We sorted 4,411 older games by which generation their prices match, across a median 27 currencies each. 2,013 of them (46%) still match the pre-October 2022 prices in at least four currencies out of five.

1. Before October 202245.6%
2. October 202233.5%
3. 20264.0%
4. A mix of the three1.9%
5. Their own prices15.0%

4,411 paid indie games launched on Steam January 2020 to September 2022 with 10+ Steam-purchase reviews in year one. A game belongs to a generation when 80% or more of its compared currencies match it. Base prices read October 6, 2026.

Source: Strike Two analysis of Steam store data

A third moved to the October 2022 prices at some point and stopped. Only 4% match what new releases charge now.

Attention tracks activity. Among games with no reviews in the last year, 57% are on pre-2022 prices. Among games that drew 100 or more, 30% are, and a third set their own prices outright.

What the old prices are worth now

Here is a $9.99 game in seven currencies, with each local price converted at October 6, 2026 exchange rates.

Currency	Pre-2022 price	In dollars	Most common since April 2026	In dollars
Brazilian real	R$20.69	$4.12	R$37.49	$7.47
Russian ruble	259 ₽	$3.04	465 ₽	$5.46
Indian rupee	₹349	$3.62	₹499	$5.18
Chinese yuan	¥37	$5.51	¥42	$6.26
Euro	€8.19	$9.18	€10.25	$11.49
British pound	£7.19	$9.50	£9.09	$12.02
Swiss franc	CHF 10.50	$12.63	CHF 8.75	$10.53

Across all price tiers, the current price sits a median 1.9 times the pre-2022 price in rubles, 1.8 times in reais, 1.66 in Norwegian kroner and 1.42 in rupees. In euros it is 1.25 and in pounds 1.2.

It doesn’t only run one way. The Swiss franc price fell, and the common price in Turkey and Argentina is well under the US price. A game on old prices is high in some places and low in others at the same time.

A typical game on pre-2022 prices charges a median 80% of what a new release at its tier charges, across its currencies.

When repricing is the wrong move

• Right before a sale. Raising the price in any single currency blocks discounts in every region for 30 days. The Winter Sale opens December 17, 2026, so an increase needs to be live by mid-November or wait until January. The full cooldown rules are here.
• When the low price is doing its job. A game at $4 in Brazil may be selling there because it is $4. We can see prices, not sales. Check your own regional sales in Steamworks before raising anything.
• When your players will notice. Regional increases get noticed, and reviews are public. A third of games at 70 to 79% slip below 70% later, so there is little room to spare.
• When you chose the price. Some developers keep the US price in Turkey and Argentina on purpose. If that was your decision, nothing here says it was wrong.

What to do next

1. Open your pricing dashboard and look at the two newest dollar regions first. If Latin America and the Middle East and North Africa show your US price, and you never chose that, you are on the 2023 default.
2. Lower what is too high now. A price decrease triggers no cooldown. Turkey, Argentina and Swiss francs are the usual candidates.
3. Compare the rest against the tool’s current suggestions. Valve’s About Regional Pricing page, linked from its March 2026 announcement, shows all three conversion methods for each US price point.
4. Batch the increases, and time them. One submission, at least 30 days clear of the next discount you care about. Valve notes that some developers do it right after a discount ends, when the cooldown is running anyway.
5. Weigh price and language together. Regional price matters most where you have players. Games that support Simplified Chinese draw a median 17.5% of their reviews in it.

None of this needs a publisher. It needs an afternoon, and somebody who remembers to do it again when the suggestions change. Strike Two partners on games that are already built, so read this knowing where it comes from.

How we measured it

The games are paid titles under Steam’s Indie tag that drew 10 or more Steam-purchase reviews in their first year, the same population as our discount study. This study uses the 5,294 that launched from January 2020 to September 2022, before the October 2022 suggestions, and whose default US purchase is a priced package.

We read each game’s base price on October 6, 2026, between 15:16 and 16:28 UTC, from the store’s own item service, once for each of Steam’s 37 currencies and 4 region groups. Base prices ignore the Autumn Sale discounts running that day. We checked 12 random games in three countries against a second Steam endpoint, and all 36 prices matched.

We did not use Valve’s own conversion table, which sits inside Steamworks. We read the suggestions off the store instead.

The October 2022 price for a tier and currency is the most common price among 2,497 games released from 2023 through January 2026, where it holds a median 84% share. The 2026 price is the most common among 2,616 games released since April 15, 2026, at a median 68%.

The pre-2022 price is the most common remaining price among the older games. Only 2% of the 2023-and-later games carry it. As a check, the October 2022 step at $19.99 comes out at 16% in euros and 12% in yen, the figures GameDiscoverCo reported that week.

A game was sorted only if at least 20 currencies could tell the three generations apart at its price tier, which left 4,411. The Turkey and Argentina figures cover games with a US base price of $1.99 or more.

The limits. A matching price shows what a game charges today, not when or why it was set. Valve now offers three conversion methods, and our 2026 price is simply the one most new releases chose. Publisher credits were read September 22, 2026, and review counts run through August 2026.